About Secret Sommelier
Wine, without the pressure.​
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Secret Sommelier was created to make wine tasting feel more enjoyable, more honest, and a lot more fun.
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Wine can feel intimidating - labels, prices and opinions often tell us what we should like before we've even taken a sip. Secret Sommelier strips that away and puts the focus back where it belongs: on taste and individual preference.
Why Blind Tasting?
When you don't know what you're drinking, you taste more openly.
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Blind tasting removes expectations around brand, price and reputation. What's left is your own palate - and that's where the real discoveries happen.​
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It's often surprising how different wine tastes when labels disappear.
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The Philosophy
No Rules. No Snobbery.
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There's no definitive answer to what makes a wine "good" or "bad" - only what you enjoy.
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Secret Sommelier isn't about proving knowledge or getting things perfect. It's about trusting your palate, challenging assumptions, and enjoying the process.
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You might not guess every grape, region or price correctly - and that's part of the fun.